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Let´s celebrate: Our first business year at SPOONFUL Food & Beverage Marketing

Aktualisiert: Juli 14

Our company is young, and so are we (at least at heart), but all of our team experts have at least 10 years of professional marketing background, as deep industry expertise has always been at highest importance for us. Maybe this is one of the reasons why 2019 has been a great year for us, and client feedbacks have been amazingly sweet and motivating. We are so overwhelmed by this year´s success, which we sometimes did not expect, but we definitely worked hard for it. In order to thank all our great partners, clients and new team members at the end of this exciting year, we would like to give you a quick glimpse behind the scenes.


2019 has brought 14 amazing clients to our doorstep…(well, sometimes, we also made sure to find them ourselves!)


We believe in the power of positive thinking and the law of attraction, because for us, being self-employed and working in the service sector is not a field we “randomly landed in”…it is our choice and a job we love. But we also know, that there can be some downsides to any business, if you are not aware of what you want. In order to work for and with exactly the right clients, that trust our expertise, like our creativity and are thankful for how flexible we are, we needed to make sure that we find and convince them if we feel there is a good match. And that is what we did. We had endless conversations, intro meetings, telephone conferences, e-mails and other messages sent this year…and we are incredibly happy about the outcome of this time-consuming activity. Because being there for our clients (and potential clients) for all questions and topics made us stand out against competitors in many cases, and sometimes clients even came back after trying a cheaper or more “junior” solution first.

This year, we were lucky enough to win 14 great clients from the German and international food & beverage industry. We are extremely proud to have gained so much trust in a very short amount of time, and also very thankful that we get the chance to work with so many outstanding companies, brands and personalities. Currently handling food & beverage companies from 6 different countries, that all want to successfully enter the German market and grow their German business, we cannot wait to see what 2020 will bring!



2019 has overwhelmed us with the best remote team we could have ever imagined!


As we started out with our idea of SPOONFUL, a virtual food & beverage marketing agency, we were two marketing specialists and co-founders who love the food industry, marketing and innovation, and wanted to build a business around that. Now, at the end of 2019, our little SPOONFUL family has grown to a team of 7 industry experts, who join projects on demand and work together on a remote basis.

As we are a virtual agency, we deeply believe in the concept of finding the best experts for each project, who come together because they love what they do and not because they are forced to join a project since their employment contract tells them so. We believe in the concept of new work, where jobs can be done anytime and from anywhere, without the boundaries of a regular “9 to 5”. And we believe that real industry experts, who are specialized in one business area, can work together based on trust and mutual respect and create the best outcomes this way.

Our founding team of Katharina (General Manager & POS Specialist) and Laura (Digital Specialist) of course still exists, but we are also more than proud to announce all the great new co-workers & partners we have found this year:

Katrin, PR Specialist

Anna, Senior Art Director

Neele, Senior Art Director

Claudia R., Social Media Specialist

Claudia M., Team Assistant

Manuel & his remote staffing company, Specialist for any short-term request to grow & scale our virtual team when needed for a successful project



2019 has been a year full of learnings, excitement and experiences…and we cannot wait for what is next!


To sum it up in numbers, 2019 is reflected by around 4.500 e-mails in our inbox, 2.400 minutes of strategy calls, uncountable minutes of voice messages sent back and forth, 182 business cards collected, 40 introduction meetings with potential clients and endless hours of fun followed by frustration followed by pride and sometimes even all of those feelings at once. We are looking forward to 2020, look back in awe to 2019 and want to thank anyone inside and outside of our company for making this first business year an unimaginable success. See you next year and keep up the great work!




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