FOOD & BEVERAGE MARKETING
FOR FOOD, FOODTECH & AGRITECH
With the right ingredients, many succeed in cooking a great meal. Yet nothing beats know-how and many years of experience when it comes to creating the most extraordinary taste experiences.
For us, these "secret ingredients" not only apply to the time in the kitchen, but also our daily work. With a love for food, deep understanding for the German consumer and a lot of experience working with German retail & HORECA, we work every day to position your food & beverage brand successfully and sustainably. Since this can only be done with the expertise of real foodies, we always stay up to date with the latest trends and consumer habits.
Creative Food & Beverage Communications. Digital & at the point of sale.
FOOD-MARKETING NEEDS REAL SPECIALISTS. THAT IS WHY WE ARE A TEAM FULL OF FOODIES.
OUR FOOD MARKETING TEAM
A marketing agency without stiff structures and massive overhead cost? Here we are! Because SPOONFUL is Germany's first virtual agency for food marketing, food branding and 360° communication.
We work in flexible structures with in-house specialists and a large network of experts. to perfectly match your projects requirements. Because know-how & efficient ways of working for your long-term brand growth is our daily goal!
You would like to get to know us? We are looking forward to our first e-coffee!
Our founder Katharina is a passionate marketing and communications expert with ten years of experience in the German and European food industry. Not a single story that doesn't get her finishing touch with a great understanding for the consumer´s needs, and not a single branding that isn't rounded off by her sensitivity for the right tone of voice.
Katharina is a real foodie and loves the culinary arts also in private - as a passionate cook and dessert queen in our team.
Through her experience in product & trade marketing - from large corporations to numerous start-ups - Katharina is also our expert for POS marketing, which is particularly important in the food industry.
She is always happy to take a close look at your direct enquiries at firstname.lastname@example.org.
Founder // Communications & POS
Head of Digital Marketing
Our co-founder Laura is a food trend scout, Google expert, social media junkie and therefore always on the pulse of time, not only because of her daily work in the digital world.
Laura has been knitting amazing campaigns for more than ten years now, and takes care of everything that works in digital marketing in our team.
Her online marketing strategies, which are designed with the highest level of consumer understanding, put food brands in the right light in e-commerce and ensure brand awareness even outside the classic point of sale.
As a certified Sake Sommelière, Japan fan of the first hour and vegetarian with a high affinity for organic food, Laura is above all one thing at SPOONFUL - our team's own trendy target group.
Laura is happy to receive direct messages at at any time.
For already more than 15 years, our PR expert Katrin has been responsible for press work that gives journalists a great taste of what´s new on the market. She has already successfully and sustainably placed some very large and also some very small food companies in numerous publications.
With her network, which is so important in media work nowadays, and a constant enthusiasm for food products, she succeeds in telling stories that go far beyond recipes, ingredients and seasonalities. And with this know-how and experience, Katrin is sure to get the right target groups to taste every new, exciting product.
Without Katrin, our stories would only be half as strongly told... even though she only shows her softest side to journalists of course.
ANNA PREUL &
Design & Art Direction is an indispensable part of food marketing, because it is the perfect staging that transforms products into an experience that entices you to "bite on".
Neele and Anna are an unbeatable design dream team - and therefore our SPOONFUL family can no longer be imagined without them. With an incredible feeling for colours, shapes and arrangements, as experienced Senior Art Directors they visualise every idea, however wild it may be - for online, packaging, print and out of home.
From professional, strategic consulting to fast, flexible implementation of new ideas, Neele & Anna are our greatest pillars when "visualizations" sometimes simply say more than a thousand words. Because, as we all know, we all eat with our eyes!